You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Micro Strategies Bring An End To 360 Campaign Planning Consumer Engagement and Word of Mouth Marketing Mean Brand Owners Need to Act Quicker and Smarter, Says Wunderman's Bryce Whitwam By Bryce Whitwam, Published on June 03, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.