Advertising Age Article Abstract
Starbucks CMO: McD's Java Push Will Work in Our Favor
Davenport Says Chain Will Draw Customers Via McCafe 'Education'
CHICAGO (AdAge.com) -- In an interview with Ad Age, Starbucks CMO Terry Davenport explained why McCafe will be good for Starbucks, because the Golden Arches are paying to educate the mass market in a way Starbucks has never been able to. ...