You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Subway's $5 Foot-long Becomes Yardstick for Fast-Food Meal Deals Chains Fight to Keep Up With Competitor, but Will Consumers Buy It? By Emily Bryson York, Published on June 08, 2009 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.