You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Five Brands Bucking the Downtrend in Beverages Upstarts Have Snagged Distribution Deals With Likes of Pepsi, Nestle By Natalie Zmuda, Published on June 08, 2009 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.