Advertising Age Article Abstract

AT&T Needs to Raise the Bar

With Its Exclusivity Window for IPhone Fast Closing, Carrier Must Fix Service Woes

SAN FRANCISCO (AdAge.com) -- Many among the iPhone faithful are reluctantly tethered to the No. 2 U.S. carrier, as evidenced by reams of online comments by former and current disgruntled AT&T iPhone users. But they might not for much longer. ...

Full Article Word count: 1537

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