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Advertising Age Article Abstract

'Passion for Digital' Pumps P&G's Spending

Marketer Doubles Outlay for Display Despite Trim in Media Dollars Overall

By: Jack Neff
Published: June 08, 2009

BATAVIA, Ohio (AdAge.com) -- The first quarter of 2009 will be remembered for many things, mostly bad. But it may also mark a turning point when the world's biggest marketer and its broader industry finally got serious about digital media. ...

Full Article Word count: 1175

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