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Advertising Age Article Abstract

How AT&T Should Handle the Online iPhone Price Backlash

Existing Customers Want Latest Model at Lower Price, Sparking Sniping on Twitter

By: Rita Chang
Published: June 10, 2009

SAN FRANCISCO (AdAge.com) -- IPhone mania is biting back at AT&T. A stream of online chatter that began shortly after Apple announced that a faster and beefed-up iPhone would hit AT&T on June 19 has swelled into an online tsunami of discontent among iPhone users upset that they can't purchase the new iPhone for $199. So what's the iPhone's exclusive carrier to do? ...

Full Article Word count: 773

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