Advertising Age Article Abstract
How AT&T Should Handle the Online iPhone Price Backlash
Existing Customers Want Latest Model at Lower Price, Sparking Sniping on Twitter
SAN FRANCISCO (AdAge.com) -- IPhone mania is biting back at AT&T. A stream of online chatter that began shortly after Apple announced that a faster and beefed-up iPhone would hit AT&T on June 19 has swelled into an online tsunami of discontent among iPhone users upset that they can't purchase the new iPhone for $199. So what's the iPhone's exclusive carrier to do? ...