You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Interactive Advertising Needs a Creative Revolution Viewpoint: Obsession With Click-through Rates Keeps Online Campaigns From Having Greater Impact on Sales By Hernan Lopez, Published on June 15, 2009 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.