Advertising Age Article Abstract
Buy an Online Ad in Canada, Get Rest of World for Free
Worldwide Sites Yield Bargain Buys but Also Can Frustrate Targeting
NEW YORK (AdAge.com) -- Don't look now, but the biggest U.S. websites are getting less and less American. What's a conundrum for some of the best-known web properties as they try to turn their growing international user bases into ad dollars is an opportunity for marketers. Big brands can do global online campaigns on the cheap. ...