Advertising Age Article Abstract
Tangled Web of Technology Can Be Both Boon and Bane
J&J, Others Wrestle With Ways to Localize Broad Digital-Marketing Efforts
NEW YORK (AdAge.com) -- BabyCenter's mobile undertaking in India is indicative of the challenges media companies and marketers face when trying to package a global mission into local experiences. For marketers with this strategy, technology is both help and hindrance. ...