Advertising Age Article Abstract
The 'YouTube Is Doomed' Guy Has More to Say
Fliqz CEO Benjamin Wayne on Google's 'Folly' and How Marketers Need to Think About Video From an ROI Perspective
I started up a conversation with Benjamin Wayne, CEO of Fliqz -- a white-label video-streaming-solutions provider based in Emeryville, Calif., that counts Major League Baseball, VH1 and WebMD among its major clients -- after I quoted his rather provocative views in my column. In a post titled "YouTube Is Doomed" at Silicon Alley Insider, Wayne wrote that "Google's massive video folly is on life support, and the prognosis is grave." Here's more on why he doesn't believe advertising is the answer to monetizing web video, and what marketers are doing with web video that's working. ...