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Advertising Age Article Abstract

Digital Agency Sapient Buys Nitro in $50 Million Deal

Ends Two-Year Search for Above-the-Line Purchase

By: Abbey Klaassen
Published: June 16, 2009

NEW YORK (AdAge.com) -- In a rare instance of a digital agency purchasing a traditional ad network, Sapient has struck a $50 million cash and stock deal to purchase Nitro Group. The merged company will be redubbed SapientNitro. ...

Full Article Word count: 506

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