Advertising Age Article Abstract
Digital Agency Sapient Buys Nitro in $50 Million Deal
Ends Two-Year Search for Above-the-Line Purchase
NEW YORK (AdAge.com) -- In a rare instance of a digital agency purchasing a traditional ad network, Sapient has struck a $50 million cash and stock deal to purchase Nitro Group. The merged company will be redubbed SapientNitro. ...