You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Activision Asks TBWA for Biggest Entertainment Launch Ever Video-Game Maker Wants to Break Sales Record for 'Call of Duty' Sequel By Rupal Parekh, Published on June 17, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.