You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Kmart, BK, Mars Partner With 'Transformers' -- and Each Other

Relationships Include Coupons in Kids Meals, Candy Giveaways

By Claude Brodesser-akner, Published on June 17, 2009 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.