You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Bud Was Going to Make It Tough to Choose Just One 55-Calorie Brew Somehow Beer Drinkers Were Spared Michelob 55 By Jeremy Mullman, Published on June 17, 2009 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.