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Advertising Age Article Abstract

Agencies and Media Brands Turning Into Commodities

The War on Margins Is Treating Ideas and Creativity Like Widgets That Can Standardized

By: Jonah Bloom
Published: June 22, 2009

Commoditization may be the biggest threat facing agencies and media companies today -- yet we hear precious little about it, and few can articulate a strategy to combat it. ...

Full Article Word count: 610

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