Advertising Age Article Abstract
GM's Monthly Ad Budget in Bankruptcy: $40 Million to $50 Million
Automaker Plans to Spend at Same Rate as Before Chapter 11 Filing
DETROIT (AdAge.com) -- General Motors Corp. has been tight-lipped about what it's planning to spend while in bankruptcy, but Ad Age has the answer: $40 million to $50 million per month, which comes out to about same dollars-per-vehicle rate as before it filed for Chapter 11. That translates to between $80 million and $150 million, depending on how long it takes GM to dig itself out. ...