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Advertising Age Article Abstract

Do Over: Canoe Ventures Rethinks First Addressable TV Plan

Scraps First Effort As Unworkable; Aims for Interactive Ads in Fourth Quarter

By: Andrew Hampp
Published: June 19, 2009

NEW YORK (AdAge.com) -- Canoe Ventures sprung a leak this week when its first product, Community Addressable Messaging, or CAM, was scrapped after a few initial tests. But the consortium of the top six cable operators is not giving up on advanced TV advertising, and is prepping a national interactive-advertising product to roll out in the fourth quarter of 2009. ...

Full Article Word count: 679

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