Advertising Age Article Abstract
Do Over: Canoe Ventures Rethinks First Addressable TV Plan
Scraps First Effort As Unworkable; Aims for Interactive Ads in Fourth Quarter
NEW YORK (AdAge.com) -- Canoe Ventures sprung a leak this week when its first product, Community Addressable Messaging, or CAM, was scrapped after a few initial tests. But the consortium of the top six cable operators is not giving up on advanced TV advertising, and is prepping a national interactive-advertising product to roll out in the fourth quarter of 2009. ...