Advertising Age Article Abstract
Will Diddy Now Also Sell Guinness?
Rapper-Entrepreneur and Vodka Spokesman in Talks to Sing Praises of Diageo Beer Brands
CHICAGO (AdAge.com) -- Hip-hop mogul Sean "Diddy" Combs, who teamed up with Diageo in 2007 to manage and promote its Ciroc vodka brand, has held talks with the British beverage behemoth about working on its Guinness and Red Stripe beer brands. ...