You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Twitter Is What Second Life Wasn't: Light, Cheap and Open And That's Why It'll Outlive the Hype Cycle By Chris Abraham, Published on June 26, 2009 21 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.