Advertising Age Article Abstract
Slew of Mobile PCs Giving Marketers Branding Headaches
From Tiny Netbooks to Smaller Smartphones, Consumer Confusion Is Leading to Dissatisfaction
YORK, Pa. (AdAge.com) -- Living wirelessly has contributed to a branding mess. Notebooks, netbooks, smartphones and (coming soon) smartbooks are on a collision course as each adopts some of the others' design elements and features, becoming more homogenous and harder to differentiate. ...