Advertising Age Article Abstract
TV Is Snubbed as Philips, Tribal DDB Win Film Grand Prix
Interactive 'Carousel' Take Top Cannes Honor as Jury Says Film Is No Longer the 'Pinnacle' but One Tool Among Many
CANNES (AdAge.com) -- A sign of the changing times: Tribal DDB persuaded Philips to launch an international movie theater-proportioned TV set brand with a digitally focused campaign that embodied the cinematic experience the Philips Cinema 21:9 is selling. The film jury agreed that's the way forward by awarding "Carousel" the Film Grand Prix, which has traditionally gone to the world's best commercial. ...