You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Advertising Could Do With More of Bernbach's Genius Recognizing Good Ideas Can Be More Important than Creativity By Al Ries, Published on July 06, 2009 27 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.