Advertising Age Article Abstract
NHL's Panthers Poke Fun at Themselves With Faux Campaign
Effort Featuring Super-Agent Rosenhaus Sparks Buzz, but Will It Get Fans in Seats?
NEW YORK (AdAge.com) -- Depending on how you look at it, this campaign is either brilliant and innovative, or misleading and dull. One thing it's not, however, is lacking in buzz. The National Hockey League's Florida Panthers unveiled a campaign last week in which sports super-agent Drew Rosenhaus announced that he had been retained by fans of the hockey team to renegotiate season-ticket prices for the 2009-10 season. ...