You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract United Is Happy to Answer Your Complaints After You Humiliate Them 'United Breaks Guitar' Video a Smash YouTube Sensation By Ken Wheaton, Published on July 09, 2009 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.