You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Want to Boost Sales? Tell Consumers to Dress Like Cows Chik-Fil-A's Giveaways, Stunts -- and Well-Played Grass-roots Strategy -- Succeed Without Big Marketing Budget By Emily Bryson York, Published on July 09, 2009 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.