Advertising Age Article Abstract
What's Your Brand's Social Score?
Razorfish, Ogilvy Test Model of Business Health Based on Net Promoter
NEW YORK (AdAge.com) -- Razorfish and Ogilvy PR are trying out new social-media measurements that share traits with Net Promoter in that they're open, public, easy to replicate -- and they aim to become a standard, if not of customer satisfaction than of customer conversation. ...