You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Digital Shop Sets Up Social-Media Fund for Marketers IMC2 Looks to Lure New Business While Helping Clients Get Comfortable in Category By Abbey Klaassen, Published on July 14, 2009 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.