Advertising Age Article Abstract
In Argentina, Pepsi Becomes 'Pecsi'
Responding to Local Pronunciation, the Brand Changes Its Name
BUENOS AIRES (AdAge.com) --When speaking Spanish, especially with an Argentine accent, people tend to say "Pecsi" instead of Pepsi. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. ...