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Advertising Age Article Abstract

In Argentina, Pepsi Becomes 'Pecsi'

Responding to Local Pronunciation, the Brand Changes Its Name

By: Valentina Vescovi
Published: July 15, 2009

BUENOS AIRES (AdAge.com) --When speaking Spanish, especially with an Argentine accent, people tend to say "Pecsi" instead of Pepsi. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. ...

Full Article Word count: 490

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