Advertising Age Article Abstract
'No Benefit' to Being First in This Upfront Market
Q&A: OMD's U.S. CEO Alan Cohen Talks TV, Super Bowl and Commoditization
NEW YORK (AdAge.com) -- Since taking the job as U.S. CEO of Omnicom Group's OMD a little over a year ago, Alan Cohen has seen the agency rack up an impressive number of wins -- 16 to be exact, including Callaway, Henkel Dial, Levi's Docker and CBS Showtime. Mr. Cohen spoke with Ad Age about the motionless upfront market, the commoditization or lack thereof of media agencies and his thoughts on whether this year's Super Bowl will still be a must buy for marketers. ...