Advertising Age Article Abstract
Starbucks Goes Back to Its Roots With Cafe Concept
'Inspired by Starbucks' Coffeehouses to Serve Alcohol, New Food Choices and Live Entertainment
CHICAGO (AdAge.com) -- Starbucks is going back to its premium-coffeehouse roots -- by building premium coffeehouses. The chain, in the latest attempt to negotiate its turnaround, is focusing on stores with smaller-batch coffee, community involvement and entertainment. ...