Advertising Age Article Abstract
Walmart Browbeats Marketers for Bigger Slice of Their Ad Budgets
Risk of Losing Shelf Space May Persuade Some to Fork Over Consumer-Media Dollars
BATAVIA, Ohio (AdAge.com) -- Walmart has launched an aggressive push to have marketers divert their consumer media and marketing budgets into the giant retailer's growing ad budget and in-store marketing programs, using a simultaneous push to clear underperforming brands off its shelves as extra leverage. ...