You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Starbucks Credits McD's, Cost Savings for Sales Improvement CEO Says Golden Arches' McCafe Launch Drew More Customers to Coffee Category By Emily Bryson York, Published on July 21, 2009 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.