You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Upfront Deals Start to Get Done TV Networks Relent on Pricing, but Buyers Still Push for Deeper Cuts By Brian Steinberg, Published on July 23, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.