Advertising Age Article Abstract
Nascar Handpicks 28 Websites to Cover Races
Sports Leagues Embrace Bloggers as Newspapers Trim Staff, Coverage
NEW YORK (AdAge.com) -- As if falling TV ratings and the decline of live attendance at the tracks weren't enough to worry Nascar execs, the auto racing league faces another problem this season: diminishing numbers of journalists covering the sport. In response, Nascar has created the Citizen Journalist Media Corps, a group of 28 websites and blogs the racing league approved earlier this month to start receiving media credentials to cover the sport's races. ...