You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

GM's Appointment of Lutz Shows No Respect for Marketing

Without a Story, Carmaker's Advertising Isn't Going to Cut It

By Al Ries, Published on July 27, 2009 48

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.