Advertising Age Article Abstract
The Web Is Flat: Why Time Spent Online Is Leveling Off
Forrester Survey Says Use of Internet Media Stayed Steady at 12 Hours a Week
NEW YORK (AdAge.com) -- Time spent with the internet, as it turns out, doesn't grow indefinitely, forever. While there are myriad reasons why people's time spent with internet media stayed flat over the past year, the trend has implications for media companies and marketers. Ad Age interviewed Forrester Analyst Jackie Rousseau-Anderson via e-mail to understand more about why we're seeing the stagnation and its implications for media. ...