Advertising Age Article Abstract
Why Should GM Give Marketing Any Respect?
Bob Lutz Can Keep Focus on Brands' Stories -- and They Do Have Stories
My ex-partner Al Ries and I rarely disagree, but we do part company on his column titled "GM's Lutz Appointment Shows No Respect for Marketing." In my estimation this move supports what Dave Packard of Hewlett-Packard once said: "Marketing is too important to be left to the marketing people." ...