You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Where Blyk Went Wrong With Ad-Supported Mobile Despite High Response Rates, Inability to Reach Scale Led to Orange Acquisition By Emma Hall, Published on August 03, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.