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Advertising Age Article Abstract

Taco Bell Wants to Reach More Consumers Via Social Media

Taps R/GA to Make Over Site, Downplaying Entertainment in Favor of More Information

By: Emily Bryson York
Published: August 04, 2009

CHICAGO (AdAge.com) -- Taco Bell, hoping to connect with more of its young consumers online and through social media, has hired R/GA, San Francisco and New York, as its digital shop of record. The chain said R/GA will begin by revamping the fast feeder's website from what the company calls an "entertainment portal" to a more user-friendly destination for information. ...

Full Article Word count: 432

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