You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Taco Bell Wants to Reach More Consumers Via Social Media Taps R/GA to Make Over Site, Downplaying Entertainment in Favor of More Information By Emily Bryson York, Published on August 04, 2009 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.