Advertising Age Article Abstract
Taco Bell Wants to Reach More Consumers Via Social Media
Taps R/GA to Make Over Site, Downplaying Entertainment in Favor of More Information
CHICAGO (AdAge.com) -- Taco Bell, hoping to connect with more of its young consumers online and through social media, has hired R/GA, San Francisco and New York, as its digital shop of record. The chain said R/GA will begin by revamping the fast feeder's website from what the company calls an "entertainment portal" to a more user-friendly destination for information. ...