Advertising Age Article Abstract
Why a Former 'Seinfeld' Writer Loves His Palm Pre
Q&A: 'Narrow World of Sports' Host Peter Mehlman
NEW YORK (AdAge.com) -- Former "Seinfeld" writer Peter Mehlman doesn't know much about YouTube as a distribution platform. In fact, "I don't really understand what a 'platform' is," he said. But nevertheless, the veteran comedy writer is making his YouTube -- not to mention branded entertainment -- debut next week as the writer, producer and host of "Peter Mehlman's Narrow World of Sports," a series of interviews with superstar athletes such as Kobe Bryant, Shawn Johnson and Kevin Youkilis, produced by Berman Braun and created for Google and YouTube. ...