Advertising Age Article Abstract
DirecTV to Join TV Everywhere
Satellite Company in Talks to Launch Own Version for Web Video
NEW YORK (AdAge.com) -- The cable industry's plan to get viewers to pay for TV on the web is getting a powerful new ally. But it's not cable. DirecTV, the nation's largest satellite TV operator and second-largest pay-TV provider to Comcast, is in talks with cable networks to launch its own web video service under standards known in the industry as "TV Everywhere," according to executives with knowledge of the talks. ...