Advertising Age Article Abstract
Why Ad Industry Won't Recover in Second Half
Though Some Bright Spots Ahead, Recession Triggers Reset for Business
NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't ever get back to where it once was. That's the marketing forecast for the second half of the year based on a temperature check of players in the media, marketing and agency worlds by Advertising Age. ...