Advertising Age Article Abstract
Plethora of Promos Will Soon Mob Your TV Screen
Tolerance of 'Messy' Media Prompts Testing of Top-to-Bottom Ads
NEW YORK (AdAge.com) -- The TV screen may be about to get it from all sides: TV networks and advertisers are quietly testing whether consumers will respond to promos and ads that run on the top and bottom sectors of the boob tube -- while some of their favorite programs are airing. ...