You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The End of Buy One, Get One Free in the U.K.? In Effort to Reduce Food Waste, Pressure on Supermarkets to Ban Deal By Emma Hall, Published on August 11, 2009 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.