You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract If You're Part of the 'Pleasurati,' There's a Condom for You Durex Wants to Steal Share Away From No. 1 Trojan by Carving Out Its Own Psychographic By Jack Neff, Published on August 11, 2009 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.