Advertising Age Article Abstract
'People' Logs 18 Million Mobile Page Views Monthly
An Update on Digital Business at Time Inc.
NEW YORK (AdAge.com) -- Skeptics who are still not sure about the real potential for building large-scale mobile phone audiences for content and ads would do well to take a look at People.com. The mobile channel of that Time Inc. magazine site is now logging 18 million mobile page views a month. And that horde of on-the-go readers and viewers seeking celebrity news via their mobile phones is just the beginning, says Fran Hauser, president of the digital side of Time Inc.'s Style and Entertainment Group. ...