Advertising Age Article Abstract
How to Create Experiences to Bring a Brand's Story to Life
Five Questions for Sohrab Vossoughi, Founder-Principal of Ziba Design
NEW YORK (AdAge.com) -- Sohrab Vossoughi believes in love -- the love marketers must create when trying to connect with consumers. Mr. Vossoughi, the founder and principal of Ziba Design, in Portland, Ore., said his job is to help clients create experiences for their customers, because the "experience is what brings them back for more." ...