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Advertising Age Article Abstract

How to Create Experiences to Bring a Brand's Story to Life

Five Questions for Sohrab Vossoughi, Founder-Principal of Ziba Design

By: Jennifer Rooney
Published: August 17, 2009

NEW YORK (AdAge.com) -- Sohrab Vossoughi believes in love -- the love marketers must create when trying to connect with consumers. Mr. Vossoughi, the founder and principal of Ziba Design, in Portland, Ore., said his job is to help clients create experiences for their customers, because the "experience is what brings them back for more." ...

Full Article Word count: 1152

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