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Advertising Age Article Abstract

A Display Ad That's Not a Banner Ad

Infiniti Tries Out New Video Technology on Yahoo, CNet and Conde Nast Websites

By: Michael Learmonth
Published: August 17, 2009

NEW YORK (AdAge.com) -- It's one thing to build a cool, new internet-surfing technology, potentially reshaping the way people browse online content. It's another thing to persuade advertisers to come along for the ride. And that sums up the question for Cooliris, with all its rich, graphical goodness: Will brands embrace it? ...

Full Article Word count: 725

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