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Advertising Age Article Abstract

Whatever the Merits of Obama's Reform, the Marketing Is a Mess

Our Marketer of the Year Forgot the Lessons of His Campaign

By: Ken Wheaton
Published: August 24, 2009

Even in the best of years, tackling health-care reform in the U.S. demands something approaching perfection when it comes to messaging and branding. Team Obama didn't come close. ...

Full Article Word count: 673

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